GoSee member Dirk WEYER photographed the new generation of built-in appliances for MIELE. The agency was Select World Hamburg with Creative Director Will Matthews and Art Director Tina Knüppe. Production was in the hands of The Marmalade (film) & Dirk Weyer (photos).
With its new Generation 7000 of built-in appliances, Miele makes cooking easier and more intuitive than ever before: Ovens even come with an interior camera which endures extreme temperatures. Plus, a clever assistant makes sure the cake in the oven doesn't get too dry. The new hob units with full-surface induction from Miele allow cookware to slide effortlessly over ceramic glass. The products of Generation 7000 have already won multiple design awards before the market launch.