For AVON Cosmetics ‘HER STORY’, portrait and celebrity photographer Frank Lübke photographed women from Germany. ‘HER STORY’ is a campaign about wonderful personalities and their personal stories. “In the campaign, we present various different journeys through life which all have one thing in common: The women we present are happy with themselves, their lives, and want to inspire other women with their own paths,” Frank tells GoSee.
For example, influencer Aldijana was staged in Beth Ditto style and interviewed on the topics of body positivity and love for oneself. Or Anne, who quit her job as event manager and made her dream come true of selling flowers out of an old VW van. The beauty looks of all protagonists were taken care of by Sonja Shenouda c/o Bigoudi.
When asked what he finds so fascinating about portrait photography, he answered in the AVON interview: “Portraiture is the main focus of my work. I’d even go so far to say that encountering people is more interesting than the photo itself. For me, it’s a godsend when people open up, tell stories or just show new sides of their personality during a shoot. My favorite quote in this context is from American people photographer Alfred Eisenstaedt “It’s more important to click with the people than to click the shutter. ... From a viewer’s point of view, the photo has to touch you. From the perspective of the person portrayed, it’s important to recognize themselves in the photo. But from my point of view, a good portrait is a photo which shows a new and surprising side of a personality.” Read the complete story on AVON COSMETICS.