In March, the Porsche Cayenne Coupé celebrated its world premiere. The luxury carmaker wants to tap into the growing lifestyle SUV sector with the new model. The launch was accompanied by an international campaign by Porsche Agency Grabarz & Partner with the slogan 'Shaped by Performance.' IGOR PANITZ staged the PORSCHE CAYENNE COUPÉ as an indoor project at Traffic Studio... “Since the outdoor shoot in NYC was influenced by bad weather and armies of people stumbling through our sets, the indoor part was almost like a vacation! Thanks to Grabarz&Partner for the confidence and Npixo with Benjamin Görg and Stefan Eisele for the art work.” says the photographer.