Whether for a hike in the mountains or to relax at the beach – the new BMW X1 is built for everything and ready to prove it. This is how BMW presents the new model. The allrounder exudes pure ambition from its finest details to its inspiring innovative technologies. IGOR PANITZ staged the elegant vehicle as a modern road movie.
The photographer tells GoSee about the production: “Recently, we had the opportunity to shoot the new BMW X1 In Cape Town. It was hot, windy and dusty, but we were fine as long as we stayed in town. Going to the outback was a different story: We lost three tires on our production vans and one entire car within the first two days – just by driving on gravel roads. Finally, we at least became pretty quick in changing wheels! Thanks to BMW CoC Art Work / Heiko Kircher, Georg Verhasselt / Serviceplan, North South Productions, Stefan Eisele, Rheinart Postproduction, and last but not least Thomas Neumeier.”