03.12.2019  •  Photographers NEWS

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Into the wild - transportation photographer PATRICK CURTET and his team spend two weeks in the wilderness of northern California for GMC and Leo Burnett

“What a dream project when you’re asked to work with those beasts in their natural environment.” says PATRICK CURTET. The agency Leo Burnett commissioned transportation specialist Patrick Curtet with a whole range of advertising motifs to depict the GMC flagship models, including the SIERRA, the AT 4 as well as the DENALI.

The motifs were photographed in northern California where the entire team spent two whole weeks in the wilderness: “Early mornings, rain and snow were on the menu every day... but the result is really strong and spreads the power and beauty of nature and the machines.” Creative Director was Simon Fairweather, with post production by Curve Digital and production by MJ68. GoSee: gmc.com

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET

 
PATRICK CURTET

PATRICK CURTET