Photographer and Director PATRICK CURTET presents his new work for CADILLAC and the agency Rokkan here on GoSee with a modern visual language and color palette : “Iconic American brand Cadillac continues to reinvent itself. With the tagline 'Your Road. Your Style. Experience the Cadillac XT4 for Yourself.', the carmaker wants to attract a larger target group. Capturing the essence of Cadillac in this really small athletic package was the brief. I was in charge of creating a fresh and modern look for the promotion of the vehicle.”
The motifs were produced as moving images by MJ68 Productions, and post production was taken care of by Curve Digital. Several more works by Patrick are available via GoSee.