PAWEL FABJANSKI was commissioned by Warsaw-based agency Labcon to photograph the ‘Reimagine Sport’ campaign for ADIDAS, which he presents us here on GoSee.
“Adidas kicks off 2020 by inviting the world to reimagine sport, challenging old stereotypes and celebrating movement of all kinds. Inspired by the belief that sport has evolved, the brand’s new Spring/Summer 20 collection asks its community of women to define what sport means to them.
The versatile collection features both performance and streetwear, with each piece created to inspire the athlete in all women, however they choose to play. It introduces style-focused activewear alongside iconic lifestyle looks; from high-performance tights to statement tracksuits.
The main face of this Adidas campaign is brand ambassador, Ewa Chodakowska, the most famous Polish fitness trainer and inspirational personality, who is a role model for many Polish women. Ewa presents her interpretation of the concept of sport together with Zuzanna Borucka – creator of video content, Dominika Nahajowska – promoter of ballet for adults, and Anna Fritz-Fabijanek – a personal trainer with a passion for strength sports and weightlifting. In the Reimagine Sport campaign, each woman wonders about her own definition of sport and the role it plays in her life.”