Travel to Thun, Interlaken and deep into the Bernese Oberland with only one ticket and the Libero season pass – public transportation users in the canton Bern ride further than ever with the Libero. The seven motifs for the new LIBERO campaign and the new timetable were shot in the Bernese Oberland. The key visuals show the most beautiful corners of the new regions, and the target audience is directly addressed on location with corresponding subjects and headlines.
Compositings, consisting of backgrounds, individual components, such as people and vehicles, together with 3D renderings were assembled in an elaborate process, which was realized in-house by TERENCE DU FRESNE. The executive agency was Formeldrei Bern with CD Moritz Adler, AD Lukas Binggeli and Lisa Apolloni in consulting. GoSee: formeldrei.ch & mylibero.ch
In different regions throughout Switzerland, TERENCE DU FRESNE photographed various protagonists working in the areas of meat production or meat processing. The wooden wall was created specially for the campaign and constructed on the individual sets. “From photo production, photography to retouching, everything was taken care of by us,” Terence du Fresne tells GoSee. AD was Petra Brönnimann with consulting by Anja Durret and Mike Brodbeck. Schweizer Fleisch is a registered trademark of Proviande, the association for the Swiss meat industry. GoSee: polyconsult.ch & schweizerfleisch.ch