Popping up all over Europe right now with a fresh new look and modern array of colors are blowups and ads with the new ID VOLKSWAGEN. The time has come for electric cars for everyone! The strong campaign motifs were realized by UWE DUETTMANN and DDB with Creative Director Mahmoud Fathy.
'The time has come to rethink things; time to redefine how we drive. The all-electric ID. family offers more than just an electric driving experience. ID. is your own personal space on wheels: a car that listens to you, understands you and learns from you. ID. makes the new dynamic tech of fully electric acceleration accessible for everyone. The fast-charging batteries with a long travel distance take everyone right where they are going,' says VW in the announcement of its new vehicle generation.