17.09.2019  •  Photographers NEWS

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Uwe Duettmann photographs a campaign on the topic of technical inspections and emissions tests for A.T.U. with advertising agency BBS, Hamburg

Following the great success of the information campaign on the topic of manufacturer warrantee, Germany's number 1 in the automobile service market is continuing its successful marketing strategy. With the slogan 'PTI/AU for Every Individual', the focus this time is on technical inspections and emissions tests. GoSee member Uwe DUETTMANN photographed the portraits.

The agency on the campaign : “PTIs are conducted by state certified testing organizations, and emissions testing is done by A.T.U.. In the new eye-catching campaign which we developed for A.T.U., we focus on various individuals who seem quite different at first glance. But they do have one thing in common – they all let A.T.U. conduct their PTI/AU at a fair price. The concept can be seen as a 360° campaign on TV and in movie theaters, out-of-home (OOH) on billboards and LED boards as well as online on social media channels in addition to radio ads and a landing page on the A.T.U. website.”

Creative responsibility was in the hands of campaign AD Stefan Dücker Pasinksi and CD Finn Rieckermann.

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN