Following the great success of the information campaign on the topic of manufacturer warrantee, Germany's number 1 in the automobile service market is continuing its successful marketing strategy. With the slogan 'PTI/AU for Every Individual', the focus this time is on technical inspections and emissions tests. GoSee member Uwe DUETTMANN photographed the portraits.
The agency on the campaign : “PTIs are conducted by state certified testing organizations, and emissions testing is done by A.T.U.. In the new eye-catching campaign which we developed for A.T.U., we focus on various individuals who seem quite different at first glance. But they do have one thing in common – they all let A.T.U. conduct their PTI/AU at a fair price. The concept can be seen as a 360° campaign on TV and in movie theaters, out-of-home (OOH) on billboards and LED boards as well as online on social media channels in addition to radio ads and a landing page on the A.T.U. website.”
Creative responsibility was in the hands of campaign AD Stefan Dücker Pasinksi and CD Finn Rieckermann.