Uwe Düttmann photographed the new T-Cross for VW together with top model Cara Delevingne in multifaceted scenarios. In the campaign, the T-Cross is the perfect companion which creatively and vividly demonstrates the versatility of the vehicle.
For the market launch of the T-Cross, Volkswagen started the accompanying campaign with top model Cara Delevingne in Europe for its newest SUV. The integrated 360° campaign is comprised of a TV spot, print ads, billboard advertising and content for digital/social media. The claim #MoreThan1Thing describes the versatility of both vehicle and its testimonial.
For Jürgen Stackmann, member of the VW board for sales, marketing and after sales, the 26-year-old Brit model with her various professions and passions was the ideal cast: 'Cara Delevingne and the T-Cross fit perfectly: both are multitalented and multifaceted. Young, cool and versatile. Cara embodies the claim we developed for the T-Cross – 'I am more than one thing'.
Responsible for creation and realizing the campaign were the agencies DDB Berlin, DDB Hamburg and adam&eve/DDB London.