The B2B campaign "More than just viewers" is meant to demonstrate that YOUTUBE has content to show for, which not only captivates visitor but also influences their behavior. And that across all customer segments and shifts. Which is the reflected in the diverse casting for the campaign, photographed for AMV BBDO in London by SVEN JACOBSEN.
The campaign shown was supported by Art Buyer Louisa Frost, online, in print titles and on selected out-of-home sites such as King's Cross or Oxford Circus Stations in London – because the campaign is not lastly targeted at the highly sought-after media industry. So far, the campaign is running exclusively in the United Kingdom.
Abbott Mead Vickers BBDO (AMV) is a London-based advertising agency and belongs to the BBDO agency network, the third-largest ad network worldwide with 287 offices in 79 countries.
About - YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim – founded the service in February 2005. Google bought the site in November 2006 for US $ 1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.