25.04.2019  •  Post NEWS


'People first' is what E.V.A and VOLVO CARS demand - we have the online spot for the wonderful initiative of RAJDARN ELDORADO and PETER TÖRNESTAM, both artists c/o CHIMNEY GROUP, for you on GoSee


CHIMNEY GROUP : E.V.A for VOLVO CARS : Online by Rajdarn Eldorado and Peter Törnestam

Director: Laerke Herthoni
Production: Newland
Advertising Agency: Forsman & Bodenfors
Post Production: Chimney Group
Online: Peter Törnestam

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

"Cars should protect everyone. Some people are less safe on the road than others. That’s why it’s time to share more than 40 years of safety research – to make cars safer for everyone. Not just the average male. When a woman steps into a car to drive, she assumes she’s safe. Yet in 2019, most automakers still produce cars based exclusively on data from male crash test dummies. For this reason, women run a higher risk of getting injured in traffic than men.

But not in a Volvo. Our Accident Research Team has compiled real-world data since the 1970s to better understand what happens during a collision. What Volvo sees is that women and men appear equally in this data. Which is why we believe they should be equally represented in testing. With the E.V.A. Initiative, we are sharing the results of more than 40 years of research. By letting everyone download this, we hope to make every car safer. Because at Volvo, we will always put people first." we read on the VOLVO website.

CHIMNEY on RAJDARN ELDORADO : " With 6 years of film studies and 5 years in the vfx industry, Rajdarn has a great feeling for visual storytelling mixed with technical know-how. This makes him an excellent problem solver and sounding board, keen to sink his teeth into every challenge presented to him. With an eye for detail and a great passion for his craft, he’s dedicated to each project that crosses his desk. Throughout his career, Rajdarn has worked with numerous directors and brands on critically acclaimed and award-winning projects, including an Emmy nomination."

Chimney tells us about PETER TÖRNESTAM : "Peter Törnestam was born in Stockholm, Sweden, in 1963. He started his career in the film industry in 1986 as a video assistant and went from copying, checking and delivering VHS feature films to Telecine grading (film to video) via Telefilm. He then went on to become a non-linear editor/compositor at post production company MEKANIKEN for seven years, working in Quantel Editbox and later Quantel Henry, then ended up in Autodesk FLAME and more advanced compositing with bigger and international projects. In April 2003, he started as senior VFX artist at CHIMNEY. Working with bigger projects and clients, he gained fame and won awards. In 2016, he moved to Santa Monica, California, to help start the Chimney LA office. He is now back in Stockholm and looks forward to new challenges."

The great spot was directed by Laerke Herthoni for the agency Forsman & Bodenfors with post production by CHIMNEY. volvocars.com//////cars-safe-for-all