Since 1996, Tier im Recht (TIR) has been a strong proponent for animal protection legislature. The main purpose of all TIR activities is the continuous improvement of human-animal relationships in law, ethics and society.
VISUALEYES ARTISTS tells GoSee : "We are proud to be part of this project. The slogan "No animal wants to be treated cruelly" is perfect and CARIOCA's full CGI production is congenial." The awareness campaign "No animal wants to be treated cruelly" is now the fourth campaign which creative agency Ruf Lanz has designed pro bono for TIR. The four subjects can be seen on billboards, ads and online media as well as on the TIR website. Of course, all images were created completely on the computer. tierimrecht.org