Out since January is the Spring/Summer campaign from MARC O’POLO. This season, GOLD once again supported the fashion company with the post production of the campaign motifs for the individual marketing channels – for online as well as for print ad materials. Behind the camera was Peter Lindbergh, who realized authentic and natural image motifs with the top model Lara Stone and actor Mads Mikkelsen. #PeterLindbergh
The motifs can be seen all over Europe in ad flights and also in several out-of-home campaigns. For the MARC O’POLO NEWS, which are published in several languages for the international company, GOLD was in charge of the final artwork and the production assistance.
For the Junior Spring/Summer 2017 campaign, MARC O’POLO cooperated for the first time with the band Glasperlenspiel. "You can see on the photos that everyone had a good time and lots of fun during the shoot. And when you compare the biography of Caro and Daniel from Glasperlenspiel with MARC O’POLO’s philosophy, it's clear that both have similar values. In close coordination with creation and photographer Arton SEFA, more than 30 emotional campaign and catalog motifs with real backstage feeling were realized. The brief for GOLD was to work out the easiness, authenticity and naturalness in the photos in post production. Required was a cool, casual look that still reflected the warm light of the light-flooded location," GOLD POSTPRODUCTION tells GoSee. The color and black & white motifs will be used at the POS, online and also in the Junior NEWS produced by GOLD.
Photographer Cameron Mccool shot motifs for the Spring/Summer 2017 season for the MARC O’POLO DENIM campaign in Paris. “For the choice of models, MARC O’POLO relied on individual characters which were to be accentuated in the motifs with retouch work. The different personalities, their naturalness and, most of all, the casual style of the products were supposed to be underscored.” the team from GOLD tells GoSee. The image photos are used at the point of sale, online and for mailings. Besides post production, Gold also made the adaptations for the required formats in coordination with the MARC O’POLO Art department.