Photographer Cameron Mccool shot motifs for the Spring/Summer 2017 season for the MARC O’POLO DENIM campaign in Paris. “For the choice of models, MARC O’POLO relied on individual characters which were to be accentuated in the motifs with retouch work. The different personalities, their naturalness and, most of all, the casual style of the products were supposed to be underscored.” the team from GOLD tells GoSee. The image photos are used at the point of sale, online and for mailings. Besides post production, Gold also made the adaptations for the required formats in coordination with the MARC O’POLO Art department.