With its new i30 generation, HYUNDAI puts an exclamation mark on the compact class. For the campaign and catalog, the cars were set in an urban context. He & Me (Yona Heckl & Tom Mennemann) photographed in the heart of Cape Town. Perfect organization on location was guaranteed by the team from Cape Town Productions, and the project was supported creation-wise by Artur Friedrich. Mainworks already started realizing the vehicles with CG and post production of the motifs on site, to then finalize them in the Frankfurt office.
MAINWORKS SERVICES : "Together with leading agencies and industry partners, we ensure that creative projects get exactly what they deserve: The best production standards. And absolutely the best results. To make things easier, we can even execute post production work on location with you during your shoot. This enables real-time supervision by both photographer and agency creatives."
OPEL sends a hunter to the big city riding the back of the new INSIGNIA. Impressive in half shade, flexing masculine muscle in the sun. The concept worked out by Scholz & Friends was brought to life in downtown Los Angeles. The light & shadow concept was realized by GoSee member Frithjof Ohm, who intricately integrated the Insignia Grand Sport and Sports Tourer into the long shadows cast by the big city.
MAINWORKS developed the motifs for the pre-sales flyer on location, and over the next couple of weeks at the Frankfurt office, an additional 30-plus motifs were produced. We present the first published photos here on GoSee.