Advertising Agency: Fallon Prague
CGI: Punctum Images
With the new ŠKODA KAROQ SCOUT, ŠKODA is expanding the range of its successful compact SUV model with a version featuring even more off-road potential. Plastic elements protect the elegant body, both in the big city and off-road. GoSee member PUNCTUM IMAGES was commissioned to generate a marble quarry in CGI for the new campaign.
"One of our latest projects for Škoda Auto is a full CGI site of a marble quarry for presentation of the new Škoda Karoq. Our task was to create the whole environment of a quarry including all the infrastructure and machinery. To create a photo-realistic environment of a marble quarry, we had to start by understanding the technology and principles of marble mining.
Fortunately, there is a perfect place for this not far away from Prague. We went to the real quarries in Carrara. In just two days, we shot hundreds of photos. And our photogrammetry specialist scanned a vast amount of objects for further use in the model. With all the references and knowledge gained in Carara, we started to build the model including all the infrastructure, machinery and necessary details. Besides an enormous amount of modeling, sculpting and texturing, we also used an endless number of 3D scans of the real marble stones and objects from the real locations. The result of the entire process is a photo-realistic environment of a quarry which offers almost an endless number of backplates. Available any time with any light and weather conditions. It makes the virtual location an efficient tool for a campaign."
The CGI environment was the work of Punctum Images, the agency was Fallon Prague, and car was rendered by Akcent Prague. Punctum Images is a CGI & creative post production studio led by Jakub Vlček, Head of Creativity, and Tomáš Nádr, Head of Client Service, from Prague. Their services include CGI backplates/environment development, CGI visual development, 3D modeling, creative photography post production, and look development.
The team from PUNCTUM IMAGES was once again an exhibitor at UPDATE!8BERLIN this year and says thanks again for the good conversations and plenty of exciting contacts. If you are interested in working together or would like more information about the new SKOD CGI project, please contact us.