Brazilian Image Concept Studio Platinum c/o ANALOG/DIGITAL staged the new 2019 Ford Ka using CGI. "The latest automotive project from Platinum! A fully computer-generated campaign for the release of Ford's 2019 Ka models. The use of CGI (3D) over traditional photography gave Platinum full control of the creative process, while lowering costs and eliminating logistical and weather-related problems." (advertising: Agency GTB, Creative Director: Daniel Leitao, Art Director: Leandro Bechara, AB: Luana Aghata).
Platinum is an image conception studio founded in 1991. For nearly a quarter of a decade, it has been developing its craft, using all available artistic means at its disposal, always searching for the best solutions to create its images. It is a blend of singular visions, artists working together with the common goal of creating eclectic and diverse work. Platinum strives to make impossible images become reality. It is based in Rio de Janeiro, Brazil.