02.03.2010  •  Production NEWS

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LOCATION, CASTING & MORE •  Claas Cropp : campaigns for MELTIN' POT, WOLFGANG JOOP perfume, MICROSOFT, DEUTSCHE POST, BÄUMLER, MERCEDES-BENZ, as well as GQ covers, ...

Last autumn, Italian denim label MELTIN' POT’s S/S 2010 campaign was realised in Berlin with French photographer Jean-Yves Lemoigne. JANE Garber carried out the styling and JOCHEN Pahs perfected the hair & make-up, both artists c/o BIGOUDI. PETER Klare c/o BASICS designed the elaborate set construction. The locations included the former Tempelhof airport, the erstwhile Stalinallee, as well as shots realised from a helicopter.

Last summer, Dieter EIKELPOTH c/o UPFRONT photographed the launch campaign of WOLFGANG JOOP’s new Freigeist. COTY Paris and the SelectNY.Paris agency commissioned the assignment, with CD Olivier van Doorne. The Claas Cropp Team were responsible for the production, location scouting and the live video casting.

The TV spot, which is currently on air was realised simultaneously. Another Man’s Fashion Editor David St. John James carried out the styling, Cemal fixed the hair and Yasmin Heinz applied the make-up.

The BÄUMLER campaign was shot at the Berlin studio for a third consecutive time, for the A/W 2009 collection, which is sadly, for the time being, their last. This time round, Markus Jans was the photographer, once again under the creative direction of Donald Schneider. ISABELLE Thiry c/o BIGOUDI headed the styling, Steffi Willmann was in charge of grooming.

The Claas Cropp Team organised the shoot of the Windows 7 German launch campaign for MICROSOFT and photographer Fergus PADEL c/o K STIEGEMEYER. Parallel to the filming of the TV spot, testimonials were shot at various locations in Berlin. A SPD campaign was previously realised with Fergus for the German Election Day.

A campaign, celebrating the Athletics World Championship in Berlin in summer, was realised for DEUTSCHE POST, shot by Levon Biss. The Claas Cropp Team took care of the production, location scouting and live casting.

Following an elaborate street and live casting with photographer Olaf Blecker, a large scale underwater shoot was organised for BASF with the Wieden & Kennedy agency, Amsterdam. As previously announced on GoSee, children of various nationalities were photographed in a specially made glass water tank holding almost 3,000 litres, at SPREEGRAPHEN STUDIO, Berlin.

Two shoots for SCHWARZKOPF in Düsseldorf with New Yorker photographer Stéphane Coutelle were also already mentioned in the last GoSee News. These pictures have now been released.

Jim Rakete photographed the latest MERCEDES-BENZ commercial vehicle 2010 calendar and was supported in the production, location scouting and the elaborate street casting of the testimonials. More work with Jim soon followed, this time with a shoot for BOSCH coffee machines press material.

Never change a winning team: Karel KÜHNE c/o GUNDA PATZKE photographed images for the MINI COLLECTION catalogue for a fourth consecutive time. This time round JANE Garber c/o BIGOUDI carried out the styling, ANDREAS B. c/o BASICS was in charge of the hair and make-up and Alexander Kunz realised the set design.

New campaign images were also realised for NAVIGON. The sequel to the campaign, which began last year, with elaborate set constructions in a Berlin film studio, was once again photographed by Grégoire Alexandre from Paris.

An international campaign production was realised for SIEMENS with photographer Markus Altmann at a fashion boutique in Berlin.

An extensive pool shoot for DEUTSCHE KREBSHILFE cancer aid, shot in Berlin and the Brandenburg surrounding areas, was organised by the Claas Cropp Team for Piet Truhlar. This was swiftly followed by a production for NUTELLA, also with Piet.

The CARITAS annual campaign was once again relaised with photographer Mathias BOTHOR c/o GUNDA PATZKE. This time the theme was ‘age’. Following an extensive ‘street’ casting, elderly people were photographed at various old people’s homes in Berlin. New motifs have also been released from the BILD campaign, which has been running since 2008.

A total of two productions were supervised for KADEWE: an outdoor fashion shoot in Brandenburg’s Uckermark, photographed by Elisabeth TOLL c/o NERGER M&O and a studio production for the KADEWE Christmas gift book, photographed by Stephan ABRY, also c/o NERGER M&O.

A shoot was organised in Erfurt for Thüringen’s SPD candidate Christoph Matschie’s election campaign and photographer Oliver HELBIG c/o K STIEGEMEYER. Back in Berlin, a campaign production was realised for BAUR VERSAND with photographer Ulrich Hartmann.

Photographer Marcus Gaab was given the opportunity of shooting the entire SZ MAGAZIN fashion issue with actress Karoline Herfurth. He called in the Claas Cropp Team to lend him the support he needed. Once again, the shoot took place at the Uckermark, as well as at Marcus’ studio in Berlin.

Several productions and covers were realised for GQ and GQ STYLE, including ones with photographers Cellina von Mannstein, Lee Strickland, Lorenzo Agius, Markus Jans and Philipp von Hessen. They photographed celebrities including singer Jan Delay, and actors Til Schweiger and Daniel Brühl.

Various catalogue productions were also on the agenda – this time round they mainly took place in Berlin and Hamburg for KARSTADT, EDUARD DRESSLER, ALVIERO MARTINI, TEXMAN, ENGBERS and EMILIO ADANI with photographers Wolfgang Stauber, Morten Bjarnhoff, Luigi Cassinelli, Anders Kavin, Thomas SCHMIDT and Till BECKER c/o LILA MANAGEMENT.

Additional editorials were produced for BUNTE with Ali Kepenek and UPSTREET MAGAZINE, UK with Ben Morris.

 
CLAAS CROPP for MELTIN' POT

CLAAS CROPP for MELTIN' POT

 
CLAAS CROPP for MELTIN' POT

CLAAS CROPP for MELTIN' POT

 
CLAAS CROPP for WOLFGANG JOOP

CLAAS CROPP for WOLFGANG JOOP

 
CLAAS CROPP for BAEUMLER

CLAAS CROPP for BAEUMLER

 
CLAAS CROPP for MICROSOFT

CLAAS CROPP for MICROSOFT

 
CLAAS CROPP for MICROSOFT

CLAAS CROPP for MICROSOFT

 
CLAAS CROPP for SPD

CLAAS CROPP for SPD

 
CLAAS CROPP for DEUTSCHE POST

CLAAS CROPP for DEUTSCHE POST

 
CLAAS CROPP for DEUTSCHE POST

CLAAS CROPP for DEUTSCHE POST

 
CLAAS CROPP for BASF

CLAAS CROPP for BASF

 
CLAAS CROPP for BASF

CLAAS CROPP for BASF

 
CLAAS CROPP for SCHWARZKOPF

CLAAS CROPP for SCHWARZKOPF

 
CLAAS CROPP for MERCEDES-BENZ

CLAAS CROPP for MERCEDES-BENZ

 
CLAAS CROPP for MERCEDES-BENZ

CLAAS CROPP for MERCEDES-BENZ

 
CLAAS CROPP for BOSCH

CLAAS CROPP for BOSCH

 
CLAAS CROPP for MINI COLLECTION

CLAAS CROPP for MINI COLLECTION

 
CLAAS CROPP for NAVIGON

CLAAS CROPP for NAVIGON

 
CLAAS CROPP for NAVIGON

CLAAS CROPP for NAVIGON

 
CLAAS CROPP for SIEMENS

CLAAS CROPP for SIEMENS

 
CLAAS CROPP for DEUTSCHE KREBSHILFE

CLAAS CROPP for DEUTSCHE KREBSHILFE

 
CLAAS CROPP for CARITAS

CLAAS CROPP for CARITAS

 
CLAAS CROPP for CARITAS

CLAAS CROPP for CARITAS

 
CLAAS CROPP for BILD

CLAAS CROPP for BILD

 
CLAAS CROPP for BILD

CLAAS CROPP for BILD

 
CLAAS CROPP for KADEWE

CLAAS CROPP for KADEWE

 
CLAAS CROPP for KADEWE

CLAAS CROPP for KADEWE

 
CLAAS CROPP for SZ MAGAZINE

CLAAS CROPP for SZ MAGAZINE

 
CLAAS CROPP for GQ

CLAAS CROPP for GQ

 
CLAAS CROPP for GQ

CLAAS CROPP for GQ

 
CLAAS CROPP for EDUARD DRESSLER

CLAAS CROPP for EDUARD DRESSLER