21.03.2009  •  Production NEWS


PROD. IN CAPE TOWN •  Steel Productions : FILA INTERNATIONAL campaign- passionate and effervescent

FILA INTERNATIONAL and the Grow agency with creative director Niclas Engsall, developed a story full of passion and effervescence, set under the Mediterranean sun for the new FILA campaign.

The motifs were realized by Swedish photographer Fotografen Kalle Gustafsson. The organisation and coordination of the photo shoot was placed in the steel hands of - GoSee member Steel Productions.

Italian sportswear brand FILA, was founded in 1911 by the Fila brothers in Biella, Piemont. They started by creating clothing for the residents of the Italian Alps.

Before the brand began designing sportswear in the 70s, it first produced underwear.

The brand made its international breakthrough thanks to tennis legend Björn Borg’s testimonial.