2 750 000 square meters of exhibition space, 23 000 000 000 euros turnover, 10 million visitors, more than 170 supra-regional fairs a year – Germany is the world’s major location for fairs. “What was published here as a compact series is the result of a photographic approach to the abstract theme of the "market" shown with the example of the trade fair and the search for photographic means of voicing critique. This process was a continuous companion during my studies of photography from 2013 to 2017 at the University of Hannover, located in the immediate vicinity of the largest exhibition center in the world," Jakob Schnetz tells us about his photo project.
In ORT DER VERHEISSUNG, photographer Jakob Schnetz turns his analytical and artistic gaze towards this very special exterritorial world.
“Marketing is worshipping the customer”, says Swiss trend researcher David Bosshart. Expressed in numbers, this means that the largest cathedrals to the world of goods are located in Germany: Across 2 750 000 m2 of trade fair halls, the latest products are presented, the most efficient services promoted and the best know-how is marketed. Fairs are events with a maximum concentration of supply and demand within the smallest possible space in minimum time. Fairs reflect a globalized and consumption-oriented service provider society. There are fairs for any interest group: weapons, erotica, pets, art, babies, jewelry, IT, tourism, cars, etc. The site of perfect marketing is determined by standardized settings, live shows and a fierce battle for customers. Jakob Schnetz researched this very special world with an analytical mind and captured it with empathy.
JAKOB SCHNETZ was born in Freiburg/Breisgau in 1991. In 2012, he started studying photo journalism and documentary photography at Hochschule Hannover. In addition to commissioned work, Jakob Schnetz embarks on personal, long-term projects that explore and question social rituals, political conflicts and economics. His works have received multiple awards, been on display and published worldwide. He lives and works in Münster.
ORT DER VERHEISSUNG – Jakob Schnetz
17 x 23.5 cm, 112 pages, 70 photos, German, hardcover, ISBN 978-3-903101-44-9, EUR 39.90