Daniel Riera photographed for traditional Spanish label PEDRO GARCIA and the agency Clase BCN the campaign motifs 'eye on ibiza' S/S 2019 presented on GoSee. The campaign was produced by the prod pros from DORA JOKER, Barcelona.
Pedro García is a family firm of high-end shoemakers based in Elda, Spain. For three generations, it has kept the region’s manufacturing tradition, applying an “industrial craft” know-how to every detail of their collections. Brother and sister Mila and Pedro García are the third generation to lead this family shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the firm in 1925. All of the brand’s shoes are made at its own factory, located where the family firm was founded, and where it remains to this day: Elda, a town with a long tradition of shoe-making, in the Mediterranean region of Alicante
Clase BCN: “The bond we have with Pedro García, as a result of our 15-year collaboration, allows us to focus on a communication that truly reflects the essence of their brand identity.” GoSee : pedrogarcia.com