Transform the waste, change the future of sports... the ADIDAS PARLEY collection does precisely that – it transforms plastic waste from the oceans into hip tennis fashion. ADIDAS asks you to: "JOIN US AS WE TURN THREAT INTO THREAD!". Support came from tennis stars Alexander ' Sacha' Zverev, Angelique Kerber, Garbine Muguruza, Caroline Wozniacki & Dominic Thiem, and the campaign was produced by GLAMPR, Los Angeles.
adidas explains : "Every year, millions of tons of plastic waste are washed into our oceans, threatening the air we breathe and the wildlife that lives there. Our oceans are at risk, but we have the power to turn the tide. Join Alexander Zverev, Ian Thorpe, Nat Fyfe, Ellyse Perry, and Mimi Elashiry as they debut the adidas x Parley collection, the world’s first tenniswear made from Parley Ocean PlasticTM. Learn what you can do to protect our oceans at: adidas.com.au/tennis