11.02.2017  •  Shop NEWS


The 'WAVES PACK' for the NAKED X ADIDAS CONSORTIUM coop photographed and filmed by Henrik SORENSEN c/o ANDREA HEBERGER



DOP: Henrik Sorensen

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NAKED from Copenhagen's store concentrates completely on sneakers for women. They are now advertising their Ultra Boost and Samba models, created as turquoise colorways by the name of 'WAVES PACK' in cooperation with the ADIDAS CONSORTIUM and inspired by wonderful water worlds. What's special about 'Naked Ultra Boost' is the cage of textile. The Samba of the Naked x Adidas Consortium Waves Pack comes in classic leather with a rubber sole. The campaign motifs were photographed under water by Henrik SORENSEN c/o ANDREA HEBERGER – and the campaign film, too, was shot by him in aqueous weightlessness.

The agency HEBERGER tells GoSee about the campaign: “Henrik Sorensen showed again how wonderful underwater pictures can look. The Naked x adidas Consortium "Waves Pack" brings you two diverse styles for Naked's first collaboration with adidas. Consisting of a Samba and an ultraBOOST in light aqueous tones, Naked steers back to its roots with its signature color palette, inspired by the ocean that surrounds us. The Samba gets a refreshing update, featuring an upper of turquoise ostrich leather as Naked takes the classic indoor trainer and transcends it into an piece of casual beauty. The UltraBOOST, a contemporary runner, is shifted to occupy a similar space with its light flexible Primeknit woolen upper and adaptive BOOST sole. Both models play with texture and material, the Samba through the leather, and the UltraBOOST through its knit.” nakedcph.com