The latest collection from label OUTERKNOWN can now be admired in PORTER magazine – and that on no less than exceptional athlete Kelly Slater. The professional American surfer founded the sportswear brand together with John Moore. The motifs were shot by Ben Weller at Jeffreys Bay in South Africa with production support from the sport loving producers at 10-4 AFRICA.
Kelly Slater on how it all began: “I created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way… the last two years have been a huge eye-opener for me. It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business, and I’m proud that we’re one of the few taking the lead.” outerknown.com