01.12.2016  •  Advertising NEWS

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STRANGE CARGO : 'What it means to be #ladylike'? Bad-ass, independent, free-spirited, entertaining, opinionated and off-beat.... H&M celebrates femininity in its Fall campaign

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STRANGE CARGO FILM for Lady Like H&M Fall Fashion

Director: Gustav Johansson
Advertising Agency: Forsman & Bodenfors
Music: Tom Jones's song "She's a Lady," by Lionbabe
AGENCY PRODUCER: STRANGE CARGO FILM
POST PRODUCER: STRANGE CARGO FILM

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The STRANGE CARGO team supported the H&M Fall commercial 'Ladylike', which was celebrated worldwide, as agency producer and post producer. The Swedish clothing giant praised a new femininity with an extra-large dose of confidence, cute chubbiness and a little pit hair here and there. Posing to the classic Tom Jones tune "She's a Lady", re-interpreted by duo Lion Babe, are the ever-sensational Lauren Hutton or also Adwoa Aboah and transgender actress Hari Nef with every inch of femininity. The clip once again bids farewell to the funfree, high-gloss depiction of women by the fashion world and goes for diversity, non-conformity and pounds and pounds of joie de vivre. It was directed by Gustav Johansson on commission for Forsman & Bodenfors.