19.04.2017  •  Film NEWS


STRANGE CARGO FILM produces an H&M commercial with Natalia Vodianova and Director David Sims – the Conscious Exclusive 2017 collection celebrates the beauty of sustainability


H&M Conscious Collection 2017 with Natalia Vodjanova produced by Strange Cargo Film

Director: David Sims
DOP: Daniel Landin
Model: Natalia Vodjanova

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Natalia Vodianova is the face of the new H&M Conscious Exclusive 2017 campaign. GoSee presents the film, which was produced by STRANGE CARGO FILM and directed by fashion photographer David Sims. Director of Photography on the team was Daniel Landin.

“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

“Each piece in the women’s Conscious Exclusive collection combines the freshness of spring with the soul of sustainability. One key piece is an ethereal gown of flowing pleats, made of BIONIC® - a polyester made of recycled shoreline waste.”

“H&M's Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It's such a desirable collection, with pieces made of sustainable materials that you want to wear for seasons to come.” Natalia Vodianova, face of the campaign and founder of Elbi – a philanthropic digital platform connecting users with a global network of charities.

The collection is available from 20 April, 2017!

Since 2004, Strange Cargo offers full production service from budgeting through final execution. In collaboration with independent directors, stills photographers, art directors and other creative artists, we help clients all over the world with different levels of production. As agency producers, producers and full-service production company based in both Stockholm and London, we support the creative process to help adapt the idea into film. Budgeting, contracting and scheduling prep, shoot and post are other areas where we have long and vast experience; we will guide and help our clients find the perfect solution within their creative and financial expectations.