08.06.2017  •  Advertising NEWS


'Built to Mow the Distance' - live action and CGI in the new lawnmower commercial for GRAVELY from Taylor James for Cramer-Krasselt


Gravely - Built to Mow the Distance

Advertising Agency: Cramer-Krasselt
Post Production: Taylor James
VFX & CGI: Taylor James

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TAYLOR JAMES was on a creative mission for the lawnmower manufacturer Gravely: “When you use a mower, you can put thousands of miles on it without even realizing it. That’s why Gravely makes commercial mowers that are built to go the distance, season after season. Teaming up with Cramer-Krasselt, we created a spot for Gravely’s commercial lawnmower, combining live action and CGI to show the Gravely mower going the distance.”