Now for the third time, the 'The Speedproject' took place in this spring, an hyper-relay race in which more than 100 runners from 20 countries covered the 550-kilometer-long distance from the Pacific in Santa Monica through the desert to Las Vegas in just under 40 hours. As a sports fan, Olaf Heine accompanied the teams and photographed a reportage for LEICA FORUM INTERNATIONAL (LFI magazine), the LFI blog and an exhibition, which will be presented later in the Leica galleries.
What's more, Olaf has been working with the globally successful Berlin band 'Rammstein' for more than 20 years. So Heine also photographed their feature film 'Paris', the DVD release and the campaign. The project was broadcast in 46 countries, and the DVD went straight to the pole position of the German music charts in the first week.
Olaf is also the director and photographer responsible for the new capital campaign in Berlin. Created for the agency Dan Pearlman and the creatives from Spring Brand Ideas were print motifs and spots. The continuation of the Be Berlin campaign puts the focus on Berlin's very own variety and brings closer the experience of Berlin's unique and free lifestyle in an authentic way.