Know it all' is the name of the campaign which CLEMENS ASCHER photographed for the second-largest Austrian mobile service provider TELE.RING. “The focus of the communication was on the communication is a value system – depicted by a know-it-all. People who make better choices than others because they think before they do something and only buy what the really need,” the agency says about the campaign. Creative Directors were Christian Gosch + Robert Dassel. Production took place in Zagreb and Prague.