We are very pleased to welcome internationally acclaimed Creative Director Florian Hucker as a member of the GoSeeAWARDS jury and in person at UPDATE17 in October. The creative just joined Ogilvy & Mather Berlin, where he is responsible for the colorful portfolio of Coca-Cola. In the Rhineland, he already filmed a commercial for Fanta together with his crew, Tony Petersen Film and Hermann Krug. We met up with Florian at the Boutique Hotel Marsil in Cologne and spoke with him about his work as a creative director. Over the past ten years, he has worked at Scholz & Friends and DDB for Mercedes Benz, Vodafone, Saturn, Volkswagen, Jules Mumm, Vattenfall, and AEG Electrolux.
Before joining Ogilvy & Mather, he worked as Creative Director at ZALANDO. In addition to global and local campaigns for the fashion big player, he played a significant role in the launch of Zalando's own brands as well as in international fashion design cooperations such as MARNIxZALANDO for which he headed an international team of creatives in the specially founded in-house agency. Tim Stübane, Creative Director of Ogilvy Berlin, appreciates working with Florian because of his 'expertise and experience in digital campaigns and his understanding of young lifestyle'.
"I like artwork that is surprising; photographers who have developed their own visual language catch my eye," says Florian Hucker, who is looking forward to unusual and confident submissions of photography projects, reportages and spreads as a jury member of the GoSeeAWARDS. "It is important for photographers to live out their ideas and creativity. Which makes online platforms or print magazines important media for them to present their work to an audience. In contract work for agencies, they will have to make certain compromises early enough."
While you were working at ZALANDO, you described yourself as a hybrid creative. What exactly do you mean by that? "I coined this term for myself already during my time at Scholz & Friends and DDB. I came into the agency world at a time when there was a clear separation between classical and digital communication. Which was always a bit strange for me at a time when I found the combination of different disciplines, styles and, above all, cultures particularly exciting and inspiring. Especially in today's digital world and with the Internet – this separation no longer makes sense. It is all about ideas, stories and solutions which captivate people and change our culture – both of digital and classical origin. Working as Art Director in the areas of digital and classical for so many years has shaped me. Going new ways had also sparked my interest when I moved to ZALANDO."
Ogilvy & Mather Berlin describes itself as a boutique agency within the global Ogilvy network which stands for effective, modern marketing with innovative and integrated solutions. In 2016/2017, the office in the German capital was chosen as Germany's Best Agency at the Clio Awards and won the Grand Prix at ADC* Europe. Prizes were taken home for works for The Coca-Cola Company and the campaign 'My Battle Against Right' for the NGO Gesicht Zeigen (Show Your Face).