22.08.2017  •  Advertising NEWS

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'Welcome to Black' : Kolle Rebbe presents the elegant AUDI BLACK EDITION on GoSee

The black design elements of the AUDI BLACK EDITION set stylish accents and give the Audi models an expressive and individual look and feel. To underscore the look of the models, a campaign was created in which "BLACK" not only characterizes the vehicles but also the mindset of the drivers: to demonstrate strength of character with a consistent appearance. Explained with tongue in cheek and a pinch of black humor.

In addition to four films, a variety of motifs are used in print, online and for trade marketing. The campaign with the claim "Welcome to Black" was developed by Kolle Rebbe Hamburg together with DDB Barcelona. The TV commercials were realized by DDB with Director Alex Feil and Tempomedia. Responsible for production of the motifs were Kolle Rebbe with photographer Kai-Uwe Gundlach and Trey post production.

The campaign is shown on TV and can be seen in several consumer magazines with broad reach as well as in daily newspapers – some with special placement. The comprehensive digital campaign includes banners, homepage events, a variety of special formats and numerous social media measures.

 
AUDI black edition

AUDI black edition

 
AUDI black edition

AUDI black edition

 
AUDI black edition

AUDI black edition

 
AUDI black edition

AUDI black edition