We read on the website how it all began, back in 1989 in Beirut: "It all began in 1989, when Tony Salamé dreamed about creating a lifestyle for the new millennium. His dream was Aïshti, a word that has become synonymous with ultimate luxury in Lebanon. Since its inception, Aïshti has grown from a single high-end clothing store into a successful, globally recognized chain that carries renowned luxury brands. With various branches throughout Lebanon, Aïshti brought together under one roof some of the most prestigious fashion labels in the world, including Prada, Miu Miu, Saint Laurent Paris, Dolce & Gabbana, Dior, Valentino, Roberto Cavalli, Marc Jacobs, Burberry, Fendi, Chloé, and many more. The Aïshti empire also includes several monobrand boutiques, most notably Cartier, Gucci, Céline, Zegna, and Diesel." The new AISHTI campaign came from photographer Alice ROSATI c/o ADAMSKY.
About - Aïshti by the sea at Antelias became the newest lifestyle destination for fashion, wellness, food and art in 2015. The luxurious space designed by the renowned architectural office Adjaye Associates houses under one roof five floors of selected fashion, jewelry and furniture brands as well as restaurants and cafes. A curated bookshop, a spa and a rooftop bar with striking views of Beirut framed by the sea are scheduled to open soon. Aïzone, the more casual side of Aïshti, exists as a separate entity and carries some of the hippest international brands including Camper, True Religion, 7 for All Mankind, Armani Jeans, and various other trendy LA brands. The company has also branched out into parallel industries, with a full-fledged spa and hair salon operating inside the Aïshti store in Downtown Beirut and a glossy, glamorous lifestyle publication, A Magazine, focusing on fashion, entertainment and design. Three restaurants, People Downtown, People Faqra and ART People also operate under the Aïshti umbrella. Today, Aïshti is the undisputed fashion and luxury products market leader in Lebanon. aishti.com