Carcel clothing, Danish design · 100% natural materials · made in prison... The special thing about the products from Danish fashion brand CARCEL is that they are all manufactured by female inmates. Nikolaj MØLLER photographed the campaign motifs, which already appeared in DANSK MAGAZINE.
"We go where the best and most sustainable materials in the world meet the highest rate of poverty related crime. This way, we transform lost time into fair wages, skills and hopes of a better future while giving you high-quality designs that last. We keep our collection simple and strong, introducing new styles one at a time. This way, we avoid waste, respect the pace of our unique production and stay relevant. We sell exclusively online and offer quality design made of the world’s most luxurious materials – without the luxury markup..." the Label describes its concept.