Power duo! Alex Aikiu joins the new Creative Director of Desigual for their highly anticipated latest campaign of Desigual couture. Earlier this year, the Spanish brand announced that it was turning to Jean-Paul Goude for a collaborative partnership for their Spring/Summer 2018 season including a capsule collection. This surprising pairing brings hope for the Barcelona-based brand that is known for its garish mix of color and prints, to be taken seriously in fashion conversation. Photos are from the Spring/Summer 2018 show at New York Fashion Week on 7 September.