Director: Gregory Harris
Agency Producer: STRANGE CARGO FILM
Director: Jason Evans
DOP: Matthew Schroeder
Production: STRANGE CARGO FILM
Editing: Frankie Sitges-Sarda at Harbor Picture Company
Music: Dirty Beaches
COLOR GRADING: Roman Hankewycz at Harbor Picture Company
STRANGE CARGO FILM wrapped up production of the H&M commercial for the F/W 2017 Men's collection with Director Jason Evans and DOP Matthew Schroeder. Plus, the producers also served as the agency & post-producers for the new spot from singer THE WEEKND and his new H&M collection. The commercial was filmed by Gregory Harris.
Andreas Löwenstam, Head of Men's Fashion at H&M on the latest trends and the collaboration with artist THE WEEKND: "I look into our own stores, and I do look at competitors and other concepts to make sure that we are right on track with current and coming men’s clothing collections. I also look at what the guys on the street are wearing. I follow the catwalks to look for new tendencies and directions. It is often new concepts that I find most inspiring. It could be a specific store, a movie or an album. The combination of great creativity and profitability are often the most inspiring for me... Music and fashion are very tightly connected, and therefore it felt natural to look for a musician. It feels exciting to be working with a new influencer. We are so proud and happy that we now are doing a collaboration with The Weeknd and we are confident that this will be a successful collaboration..."