Director: Josh & Xander
DOP: Adam Frisch
Production: Radical Media
The choice for FORD fell upon Scotland for the 'Built For Your Next Steps' spot, which is now promoting the new FORD EcoSport Model. Creatively responsible was GTB, production: Radical Media and LS Productions, direction: Josh & Xander.
LS PRODUCTIONS lets GoSee know : "The cinematic advert pays tribute to the narrative device used in classic movie scenes as the shot focuses on a character’s foot as they step out of a vehicle to confront a challenge. In the advert the dramatic camera technique is adapted to introduce us to a cast of everyday British individuals. Identified only by their footwear, we see each anonymous character step gallantly out of their Ford EcoSport cars. As each character takes their next steps, the commercial shows a range of unique but sentimentally British journeys."
LS Productions closely collaborated with Radical Media to find the best backgrounds for every specific story, no matter how short. To do so, it was necessary to choose from their large selection of Scottish locations. The film was shot entirely in Scotland over the course of three days, with the shoot taking the team from Glasgow's urban looks to Argyll's idyllic scenery or even various coastal destinations.
Deva Smith, Producer from LS Productions : “It was great to be able to put together a nice, talented Scottish crew and to show our American directors the most diverse Scottish landscapes, from urban designs to rolling countryside and rugged terrain.”
LS PRODUCTIONS continues : "The settings included the country’s iconic rolling hills at Rest and be Thankful in the Scottish Highlands, scenes of the idyllic coastline were captured at Crinan Harbour, and Glasgow’s The Gorbals provided urban environments for inner-city shots."
For the boat and coastal scenes, the production company used a drone, and responsible for making sure everything went smoothly – from the filming permit to filming in peace thanks to the boat restriction at the location – was also LS PRODUCTIONS. Which was a bit of a challenge in the somewhat turbulent weather. Deva tells us : “We took advantage of the changing weather, it added beautiful drama to the scene, and the director was able to capture spray from the ocean waves.”
On the collaboration with Radical Media, Executive Producer at LS Productions, Sarah Drummond tells us: “We really enjoyed having Josh & Xander back over to Scotland. They love the diverse landscapes that Scotland has to offer, and they were super excited to get the chance to shoot here again. They really engaged with Scotland, it’s people and its landscapes, and for me it’s always good to shoot something that doesn’t have to be based specifically in Scotland. Our locations are stunning and can fit with most narratives, and even some you wouldn’t expect.”
Josh Barwick, Producer at Radical Media, continues : “It was great working with LS, they have a talented in-house team there, and I won’t hesitate to come back when the job fits! Directors Josh & Xander really enjoyed the whole experience and were impressed with the variety of locations and the skill of the local crew and production team. They also loved the curry there!”
The spot is on TV and social media since 18 January, 2018 and now on GoSee. Plus we show their GQ FRANCE editorial (published in Nov. 17 : "Stella Tennant in our latest work for GQ France shot at Glen House - one of our exclusive Scottish locations..."