14.03.2018  •  Advertising NEWS


'Shop the Way You Want' – INTERDISCOUNT commercial by PHOTOBY & Director Florian MALAK c/o PHOTOBY&CO, the 8-sec. Director's Cut for you on GoSee


Florian Malak for Interdiscount

Director: Florian MALAK c/o Photoby&Co
DOP: Kamil Plocki
Client: Interdiscount
Production: Photoby&Co
Advertising Agency: Maxomedia, Bern, Switzerland
Creative Director: Reto Schild
Art Director: Andrey Klemenkov
Costumes: Kasia Klimczyk

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GoSee brings you the latest film production by PHOTOBY&CO for the Swiss client INTERDISCOUNT. As a full supplier of home electronics and a COOP subsidiary, INTERDISCOUNT is number 1 in Switzerland. "Being close to the customer and constant innovation enable us to provide you with the best value for your money. With about 200 stores, we offer the largest network of retail outlets throughout Switzerland, a broad assortment, competent consulting and attractive service offers." is the claim of INTERDISCOUNT.

The spot by Director Florian MALAK c/o PHOTOBY&CO is used on TV, the Internet and across various social media channels. "These dynamic ping pong scenes advertise all the available shopping options at Interdiscount stores, ranging from online orders to home deliveries and in-store pickup." PHOTOBY&CO tells GoSee. We bring you the short Director's Cut.

The executive agency was Maxomedia, Bern, Switzerland with Creative Director Reto Schild and Art Director Andrey Klemenkov. The agency tells us about the spot: "Shopping just the way you like it! Our latest spot for Interdiscount can now be seen on TV – and here. Using a fast-paced ping-pong game, we depict all the players involved from consultation to delivery." DOP was Kamil Plocki, set design: Karolina Raczka and styling: Kasia Klimczyk.

About - COOPCoop Cooperative is one of Switzerland's largest retail and wholesale companies. It is structured in the form of a cooperative society with around 2.5 million members. As of 2015, Coop operates 2,213 shops and employs more than 54,000 people in Switzerland... coop.ch