Belgian lingerie label MARIE JO dares to plunge into the deep end – presenting in 2018 its first swimwear collection. For the renowned label from the company VAN DE VELDE, Petrovsky & Ramone photographed the campaign on location in South Africa with production support from FIRST PRODUCTIONS. The looks of the collection are a stylish bow to timeless style icons such as Romy Schneider, Catherine Deneuve or also Grace Kelly. Styling: Deborah Bloemen, hair & make-up Siddhartha Bekers.
The new swimwear collection from the lingerie brand Marie Jo was already awarded the 'MarediModa Creative Excellence Award' before the launch. This award is given each year to a brand or company which exceeds with its creativity, innovation and quality. Marie Jo received this international award together with other affiliated brands of Belgian luxury lingerie company Van de Velde: Andres Sarda Baño and PrimaDonna Swim.
About - MARIE JO. Since 1981, Marie Jo has been creating perfect-fit and fashion forward lingerie which honors and empowers women. For more than 35 years, it has been the trusty backbone of many women’s wardrobes, from work to play, from living to loving. With her ateliers rooted in Belgium, the label is known for its discreet luxury approach and exceptional attention to quality and craft. As a brand, Marie Jo chooses to broadcast a new philosophy on womanhood and a different vision on sexy. One where confidence starts underneath and where women can wear their confidence anytime, anywhere. It is our mission to make every woman feel on top of the world every time she wears her Marie Jo. mariejo.com