The producers from JPPS welcomed famous Chilean department store FALABELLA in Paris to shoot the PACO RABANNE campaign together with male model Adam Sordes, for which several beautiful outdoor locations were scouted. The interior motifs were realized in the Paris Pin-Up studios of Gustavo Zylbersztajn.
On the wonderful job, JPPS Paris was in charge of scouting the locations, putting together the local crew and supporting production as well as bookings. Styling: Roberto Torres. FALABELLA Department stores are located in Chile, Argentina, Colombia, and Peru, and the firm states the following market shares in its represented product categories: 22% in Chile, 19% in Peru, 7% in Colombia and 1% in Argentina.
About - Falabella is a multinational chain of department stores owned by Chilean multinational company S.A.C.I. Falabella and is the largest South American department store. The company was founded by by Italian-Chilean immigrant Salvatore Falabellain in 1889. In its original form, it was a tailor shop which has today become the largest retail chain in South America. Expansion of the company began in the 1960s with the launch the first store outside of Santiago. In the 2000s, celebrities appearing in ads included Cecilia Bolocco, Valeria Mazza, Juanes, Kate Moss, Gisele Bündchen, and even Ricky Martin. falabella.com