Dr. Martens is finally represented again in Germany with its own brand store! Taking place on 28 June was an event including an exclusive press preview for the opening of the new DR. MARTENS store in Cologne. Artist collective Tape That was there to accompany the event with an artistic performance and gave the shop display a very special Dr. Martens design. The Cologne indie-rock band Newfoundland crowned the evening with an exciting live gig. We have the photos for you on GoSee.
With the choice of Ehrenstraße as the location, iconic British brand Dr. Martens is perfectly nestled in the attractive and target group-savvy brand environment of the shopping area. Located between the Belgisches Viertel district and Cologne's Dom cathedral, the new shop is within walking distance of our Maison Marsil Boutique Hotel – ideally located in the heart of the city center. Already in the planning phase, we had the honor of welcoming the Dr. Martens team as guests of our house.
Brick and concrete surfaces, industrial lamps combined with steel furniture unquestionably convey the charm of the shoe for the worker, for which Dr. Martens has stood since 1960. The interior design by Studio OL3 creates a timeless and strongly expressive appearance. Meanwhile a tradition, the opening of a new Dr. Martens Store is accompanied by a painting from a local artist. This time, tape art collective Tape That created a piece of art which now adorns the cash register area.
On 1 April, 1960, the first pair of Dr. Martens was produced in series – which marked the birth of the classic model 1460. To this day, the yellow seam as well as the heel loop and the durable profile sole of the shoe are the unmistakable hallmarks of the worker's footwear. Because of its comfort paired with durability, the boot was the first choice of police- and postmen compared to its competition when it came out. Throughout its history, the brand has been discovered by musicians and subcultures.
Adopted and reinterpreted by them, the brand soon became the expression of individual style. The factory that started it all, located in the small village of Wollaston, Northhamptonshire, still exists – where a number of selected products are made to this day by a small, close-knit team from the shoemaking trade according to traditional production methods.
Further information about the event and the brand is available via blackbird Berlin, and on Maison Marsil at www.marsil.de.