19.09.2018  •  Advertising NEWS

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CADBURY TWIRL with two new TV commercials by Director James Rouse on commission for creative agency VCCP LONDON

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VCCP LONDON ... Cadbury attempts to inject some offbeat mystique into its TWIRL chocolate brand in a new U.K. campaign

Director: James Rouse c/o Outsider
Client: Cadbury

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CREDITS / DETAILS / VIDEO EMBED LINK

VCCP LONDON ... Cadbury attempts to inject some offbeat mystique into its TWIRL chocolate brand in a new U.K. campaign

Director: James Rouse c/o Outsider
Client: Cadbury

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VCCP LONDON presents two new TV commercials for CADBURY TWIRL :'Cadbury attempts to inject some offbeat mystique into its Twirl chocolate brand in a new UK campaign that reminds us more of an indy teen film than the Cadbury brand's previous all-singing, all-dancing approach. Two TV ads, directed by James Rouse of Outsider for agency VCCP, see a boy and a girl in a grey British seaside town having a low-key conversation about Cadbury's Twirl. In one ad, seen here, they're seated in a dilapidated shelter while the girl muses on the weirdness of the curls and twirls in the product and reckons it's because they're made by wizards. In another spot, the girl wonders if the person who made crop circles is also responsible for the Twirl. The TV campaign will extend into social, digital and content across an 11-week campaign, with Cadbury saying fans will be "immersed" into the world of the two teens.'