"After the first teasers were already shown on GoSee last year, we are now rolling out all of our favorite motifs for the global launch of the first fully electric Audi," says the photographer team Frithjof Ohm incl. Pretzsch. "With a total output of more than 60 motifs and a production period of four months, two creative agencies involved along with various marketing executives from Audi, it was clearly the most elaborate and certainly also one of the most beautiful projects of the past year. The team spirit, the prospect of wonderful locations and beautiful results more than made up for the extremely hard call times in the Nordic summer. We are definitely very grateful for being able to realize it together."
The brand with the four rings presents its first fully electric series-production model, the Audi e-tron. From 0 to 100 km/h (62.1 mph) in 5.7 seconds, a range of over 400 kilometers (248.5 mi) in the WLTP driving cycle, zero local emissions – the full-size SUV is powerful, efficient, sporty, and practical for everyday driving. Its two electric motors produce up to 300 kW and combine with the electric all-wheel drive to deliver optimum performance on any terrain.