BAE – BEFORE ANYTHING ELSE by HEMA stands for the modern care products and make-up of the Dutch concept store which is continuously expanding. Creative Director Dirk Meycke perfectly staged the launch campaign of the beauty line from HEMA with his team. Responsible for the make-up looks was Alexander Hofmann, and hair was in the hands of Uli Wissel. Styling came from Ingo Nahrwold c/o BIGOUDI. Cajsa Wessberg, Camilla Christensen and Mariana Pardinho were photographed by Timothy Nesmith at Studio Cherie in Berlin.