ANDREAS ORTNER realized the latest launch campaign for the restart of the STYLEBOP online shop. In front of his camera stood hotshots the likes of Julian Schnyder, Edge Brendaly Emiliana, Eugenie Lee, and Ulrikke Bo. Styling was taken care of by Elke Dostal, with hair & make-up by Anna Neugebauer and Denise Grundmann. From the client, the photo and film production was supported by Julia Ünlu and Tewe Mass.
With the relaunch of STYLEBOP, Fashion ID is taking a broader online stance while addressing an entirely new target group, according to the company. “The clear orientation towards premium and high fashion taken by the luxury fashion platform represents the ideal complement to the assortment of online retailer Fashion ID,” we read in the press release. “With Stylebop, the company wishes to successfully establish itself on the luxury market and build relationships to suppliers accordingly. Having an extensive portfolio and broad network of distribution channels pays off today more than ever.” The new proprietary brand Stylebop is already being introduced at the relaunch.
As an online shop headquartered in Düsseldorf, STYLEBOP combines luxury fashion with trends from the runway. Among its 150 labels are brands such as Maison Margiela, Kenzo and See by Chloé, alongside progressive brands including Jacquemus and Self-Portrait, or even streetwear favorites the likes of Ami and Vetements.