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'Shop the Way You Want' – INTERDISCOUNT commercial by PHOTOBY & Director Florian MALAK c/o PHOTOBY&CO, the 8-sec. Director's Cut for you on GoSee

GoSee brings you the latest film production by PHOTOBY&CO for the Swiss client INTERDISCOUNT. As a full supplier of home electronics and a COOP subsidiary, INTERDISCOUNT is number 1 in Switzerland. "Being close to the customer and constant innovation enable us to provide you with the best value for your money. With about 200 stores, we offer the largest network of retail outlets throughout Switzerland, a broad assortment, competent consulting and attractive service offers." is the claim of INTERDISCOUNT.

The spot by Director Florian MALAK c/o PHOTOBY&CO is used on TV, the Internet and across various social media channels. "These dynamic ping pong scenes advertise all the available shopping options at Interdiscount stores, ranging from online orders to home deliveries and in-store pickup." PHOTOBY&CO tells GoSee. We bring you the short Director's Cut.

The executive agency was Maxomedia, Bern, Switzerland with Creative Director Reto Schild and Art Director Andrey Klemenkov. The agency tells us about the spot: "Shopping just the way you like it! Our latest spot for Interdiscount can now be seen on TV – and here. Using a fast-paced ping-pong game, we depict all the players involved from consultation to delivery." DOP was Kamil Plocki, set design: Karolina Raczka and styling: Kasia Klimczyk.

About - COOPCoop Cooperative is one of Switzerland's largest retail and wholesale companies. It is structured in the form of a cooperative society with around 2.5 million members. As of 2015, Coop operates 2,213 shops and employs more than 54,000 people in Switzerland... coop.ch
14.03.2018 // show complete article

 
'Urban Sports' – the NOKIA campaign photographed in sporty public spaces by Scott G. TOEPFER c/o PHOTOBY&CO

 NOKIA's latest campaign puts 'Urban Sport' front and center. Rightfully so, since it is taking over one living space after the other: Sports fans are 'squatting' abandoned gyms, playing in public parks, using underground parking lots, neglected cityscapes and halfheartedly constructed public spaces for their physical pastimes.

"Urban karting, golf, bowling or billiards have been used as entertaining settings for this visual campaign, showing how amazingly the Nokia phones work under dynamic conditions." PHOTOBY&CO on the campaign photographed by Scott G. TOEPFER. We present you a first motif on GoSee, photographed on location in Warsaw, Poland for the agency Addapterphot/DDB Group Warsaw with Creative Director Maciek Waligora, Art Director Filip Berendt and Copywriter Ksawery Bajon. The production company was Moon Films.
14.03.2018 // show complete article