The MARC CAIN 'Mysterious Women' campaign tells the story of strong women who successfully realized their dreams and goals. And even though the path required a great deal of perseverance – their visions motivated them, drove them and made them who they are today.

The three protagonists of the campaign : Anny Divya is the youngest pilot of a Boeing 777, one of the largest passenger planes in the world. Dalad Kambhu is the first chef in Germany to be awarded a Michelin star for Thai cuisine. And Ulla Holthoff is the first female soccer commentator on German television.

PROFASHIONAL created and produced the corporate campaign with a variety of spots, print and POS motifs as well as additional social media content. “Today more than ever, people long to be inspired by extraordinary stories, emotions and special characters. Working with these unique women and telling their stories has been a great inspiration and pleasure for me.” says Rebecca Rupcic, Creative Director at...