News // 42 News by PROFASHIONAL GmbH

MARATHON PIONEER KATHRINE SWITZER AS THE FACE OF THE MYSTERIOUS WOMEN SERIES BY MARC CAIN - CREATION & PRODUCTION BY PROFASHIONAL

Inspiring women are the focus of the video series "Mysterious Women" by Marc Cain. The concept puts the skills, achievements and commitment of the protagonists front and center. A new video is released every three months, granting insight into the unique worlds of these women. The German fashion label is entering the next round with Kathrine Switzer. Creation & Production: PROFASHIONAL.

In 1967, Switzer made history at the Boston Marathon and quickly became known around the world. Because women were not allowed to participate in the race until that time. But none of the organizers got suspicious when she registered with her abbreviation "K.V. Switzer" wearing a cap. She was discovered by race director Jock Semple after only a few miles, who then immediately tried to tear her starting number from her clothes. But her boyfriend at the time and hammer thrower Tom Miller rushed to her aid and pushed aside the raging idiot. After 4 hours and 20 minutes, Kathrine Switzer finally became the first woman in the world to reach the finish line in the Boston Marathon.

With the video series "Mysterious Women", Marc Cain wants to give interesting women with personality a platform and honor their outstanding achievements. A touching project designed to inspire women around the world.

About - Kathrine Virginia „Kathy“ Switzer was born in 1947 in the Bavarian town of Amberg, Germany. She is meanwhile famous as an American marathon runner, author and television commentator. Although women were strictly prohibited to participate in the Boston Marathon, Switzer managed to become the first female numbered entrant. With the collaboration of other women, Kathy convinced the Boston Athletic Association to allow women to participate in the marathon. Finally, in 1972, they were officially allowed to run the Boston Marathon for the first time. Switzer was named Female Runner of the Decade from 1967 to 1977 by Runner’s World Magazine and received an Emmy for her work. Whenever she visits the Boston Marathon, she is glad to see other female runners. Her social revolution empowered women around the globe. Since 1967, she has been trying to improve running opportunities for women in different parts of the world. In 2015, Switzer launched her global non-profit organization '261 Fearless' that uses running to invigorate women to overcome life obstacles and embrace a healthy lifestyle.
12.12.2018 // show complete article

 
NEW COOPERATION BETWEEN PROFASHIONAL AND CATRICE COSMETIC: FOR THE SIXTH TIME NOW, THE BERLIN-BASED CREATIVE AGENCY WAS RESPONSIBLE FOR CONTENT AND PRODUCTION OF THE BEAUTY TUTORIAL SERIES

Fresh short YouTube videos present the most important beauty trends of the season in just a few steps. Whether Smudgy Eye, Heat Glow, Glitter or Cut Crease – make-up aficionados get their fill in the short videos. The tutorials not only serve as inspiration and instruction but also have a convincingly special quality when it comes to lighting and camera. Consumers are thus encouraged to try out the tips and tricks of the pros themselves in a playful manner.

With the How-to beauty clips, Catrice is totally in line with today's trends. Almost 1.5 million make-up videos are uploaded to YouTube worldwide each month. The videos of the Cosnova brand reach up to half million views. It was once again directed by Sandra Jakisch (Betti Berlin).
12.12.2018 // show complete article

 
PROFASHIONAL IN CHARGE OF PRODUCTION AND CREATIVE REALIZATION OF FILMS FOR THE MAKE-UP CAMPAIGN 'MISS FAME BEAUTY' IN COOPERATION WITH ARMIN MORBACH

The American has been known on social media for some time and tutors in make-up techniques. Meanwhile, Miss Fame works as a model and is under contract with IMG and Wilhelmina. Miss Fame was the first drag queen to make it into Deutsch Vogue and has already worked/cooperated with brands such as Prada, Versace and Tommy Hilfiger

The make-up collection is a 33-year-old project of the heart: "Eventually, make-up is a form of empowerment, and a way to claim space." Now, I see that I'm getting a vessel to something much better than myself, with the ability to transform. Make-up is giving me a purpose to inspire people, and that is so much more interesting and worthwhile than just being perceived as beautiful."
12.12.2018 // show complete article