News // 31 News represented by PROFASHIONAL GmbH

Fashletics by Tamaris - expressive commercials with Director Alexander Gerlts and a lively print campaign with photographer Eva Tuerbl, realized by PROFASHIONAL with CD Rebecca Rupcic

Fashletics by Tamaris – where shoe fashion and sportive casualness meet. Sporty, stylish, casual – the sneakers give you a feeling of lightness...  Berlin-based agency PROFASHIONAL is responsible for the Fashletics by TAMARIS campaign. Produced under the creative direction of Rebecca Rupcic were the online spot, TV & cinema spots and campaign photos. Alexander Gerlts directed the film, which were shot in Berlin at an old brewery.

Tamaris breaks with the previously more quiet tones of its advertising concept and now tries something a bit more dynamic with its new spot. "We are particularly proud of having created and produced such an expressive and lively campaign for Tamaris,” says Rebecca Rupcic, Managing & Creative Director of PROFASHIONAL.
14.08.2017 // show complete article

PROFASHIONAL presents the new film for Berlin-based fashion label ZAZI VINTAGE, which was nominated for 'Best Creative Concept' and 'Best Costume Design' at the La Jolla International Fashion Film Festival

Dutch designer Jeanne de Kroon founded the fashion label Zazi Vintage out of her ambition to help disadvantaged women. The label manufactures top-modern clothing made of old silk fabrics while supporting women in developing countries at the same time. VOGUE congratulated her on the “most beautiful vintage fashion idea of the year”.

The new film directed by Sandra Jakisch shows the strong women Stella von Senger, Maria Torres and Shanay Hall together with the founder of Zazi Vintage, Jeanne de Kroon. Jeanne has launched an entire business out of her ambition to help disadvantaged women. Zazi Vintage is now the most popular fashion label from Berlin. The film which was developed and produced by the agency PROFASHIONAL was nominated at the La Jolla International Fashion Film Festival in the categories "Best Creative Concept" and "Best Costume Design".
14.08.2017 // show complete article

PROFASHIONAL develops the latest S/S campaigns for TOM TAILOR & TOM TAILOR DENIM – photo production and digital storytelling from a single source

Berlin-based agency PROFASHIONAL is also responsible for realizing TOM TAILOR's photo and digital campaigns and, for the first time, also for TOM TAILOR DENIM. TOM TAILOR is all about the urban jungle this season! Embracing the ethos: Find your Oasis. #Everywearyougo! "Enjoying summer in the city to the fullest and always dressed right. That's what Tom Tailor stands for. Green oases are our retreats in the big city. This was precisely the special, urban atmosphere we wanted to convey this time,” says Rebecca Rupcic, Managing & Creative Director PROFASHIONAL. The campaign was photographed by Patrick Houi c/o MARLENE OHLSSON.

¿Qué tal, Barcelona?! Sporty and self-confident with a touch of vintage – TOM TAILOR DENIM is the look & feel of Spring/Summer 2017 collection. "We shot at vintage-inspired locations, including the former Olympic swimming pool in Barcelona. We wanted to combine exactly this spirit of nostalgia and urban flair, which is also reflected in the latest collection," says Rebecca Rupcic. The campaign was photographed by Daniel Roché c/o SHOTVIEW.

For both brands this year, TOM TAILOR once again goes for digital storytelling. The results are campaign films and teasers, which are shown on all social media channels. "The combination of photo production and digital storytelling is particularly important and attractive for us as an agency. We believe this interplay is an absolute must for any brand, especially in fashion," says Marina Präger, Creative Producer at PROFASHIONAL.
08.03.2017 // show complete article