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news | There’s a new tribe on the block! – ROY ROGER'S relies for his latest denim campaign on star photographer RANKIN and his creative agency THE FULL SERVICE, London

ROY ROGER'S, an Italian fashion label and part of the SEVENBELL GROUP, was founded after WWII and is produced by the Florentine MANIFATTURE 7 BELL S.P.A., itself a pioneer in the production of blue jeans since 1952. ROY ROGER'S became known in the 70s – a time when it was considered a display of nonconformism to wear jeans with pride. The latest campaign featuring the 'coolest fashion tribe to hit 2019', was developed by THE FULL SERVICE and photographed by RANKIN.

The Full Service let's us know: "The Italian denim brand is back with a fresh campaign, capturing the up-and-coming faces of fashion who know how to rock those blue jeans. The Full Service wanted to embody “the energy and attitude that encapsulates the brand”. So, with this in mind, the agency set it in the streets of London, nailing the urban cool aesthetic that sums up the Roy Roger’s ethos. Film, stills, stylish BTS content, and a series of characterful interviews all come together to create a rich and unique...

06.02.2019 //    ADD article TO MY GOSEE // 5 items in this article // SHOW article
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